People I follow
Ethan Mollick
Ethan writes the most useful plain-language guidance I've found on working with AI. Co-Intelligence and the One Useful Thing newsletter shaped how I introduce these tools at work, hands-on, with a person staying accountable for the result. He experiments first and writes second, and that order is why I trust him.
A lot of AI commentary runs hot or cold. Ethan just uses the models on real work and reports what happened, which keeps his writing practical. His core advice, bring AI into actual tasks, watch where it helps and where it fails, share what you learn, is close to how we run things at work, where agents draft Shopify changes and route marketing requests while people hold approval. Co-Intelligence is the book I suggest to leaders who want a grounded starting point without the hype or the doom. One Useful Thing is the newsletter I read the day it lands, usually with a browser tab open to try whatever he tried.