Topics

What I keep coming back to.

Six threads that run through everything here. Each page pulls together whatever's tagged with it.

Topic hubs

How I put AI to work inside a real e-commerce business, where agents draft the work and humans approve it.

How I build software with coding agents, from writing the brief to reviewing the diff.

Design decisions that help people find things and buy things, plus the small interface details that make a page feel considered.

Notes from running Shopify storefronts across four markets, covering platform choices, conversion work, and the operations behind the checkout.

The systems I use to get work out the door, with fewer handoffs, shorter queues, and less waiting between idea and implementation.

What I've learned leading as an operator, a director, and a technical architect, usually all three in the same week.