Sporting goods
3D custom trampoline builder
A 3D builder on Springfree's storefront that lets customers configure a custom trampoline against real-time NetSuite inventory. Custom builds reached 20% of e-commerce sales.
20% of e-commerce sales
Topic
UX and UI
Design decisions that help people find things and buy things, plus the small interface details that make a page feel considered.
Work
Sporting goods
Spare parts, from phone-only to self-serve
I took spare-parts ordering at Springfree from phone-only to self-serve e-commerce in all four markets. Parts-related support calls dropped by more than 70%.
Phone-only to self-serve
Library
podcast
Syntax
Wes and Scott talking web development; it's how I keep an ear on where frontend is going.
book
The Mom Test
The shortest useful book I know on talking to customers without leading the witness. I come back to it whenever I need honest answers instead of polite ones.
book
Inspired
Cagan makes the case for handing product teams a problem instead of a feature list. It changed how I write briefs and how I check whether discovery actually happened.