Sporting goods
Spare parts, from phone-only to self-serve
I took spare-parts ordering at Springfree from phone-only to self-serve e-commerce in all four markets. Parts-related support calls dropped by more than 70%.
Phone-only to self-serve
Topic
Productivity
The systems I use to get work out the door, with fewer handoffs, shorter queues, and less waiting between idea and implementation.
Work
Writing
How this site works
The site is a Git repository that compiles to static HTML. GitHub is the CMS, an hourly build publishes future-dated posts on its own, and nothing ships JavaScript except search.
Library
book
The Phoenix Project
Most of how I run things traces back to this novel. Make work visible, shrink the batch, manage the constraint, and a surprising amount of a commerce operation starts to fix itself.
podcast
Lenny's Podcast
Long interviews with product and growth people about how they actually do the job.
book
The Unicorn Project
The same crisis retold from the developer's desk. It keeps me honest about flow and feedback, because the platform decisions I make as a director land on somebody's keyboard.
book
Accelerate
This is the evidence underneath the DevOps novels. When I argue for smaller releases and faster feedback, I'd rather point at Forsgren's research than at my own hunches.
podcast
Huberman Lab
Long episodes on the science of sleep, focus and health, usually with something practical to try.
book
Co-Intelligence
The most level-headed book I've found on working with AI day to day. Mollick says to invite the model into the work and judge the result like a manager would, which is pretty much how my team runs now.
podcast
The Tim Ferriss Show
Interviews that pull apart how top performers work, with a back catalogue you can get lost in.
People
Tony builds his products in public and shares the wins and the misses as they happen. I've followed that journey for years, back to a Profile in Focus note about him on an earlier version of this site. Watching one person ship, market, and support real software keeps my own builder instincts honest.
The Phoenix Project was the first book that made my day job make sense, and Accelerate gave me evidence to back the instincts. Most of how I think about intake, flow, and release traces back to his work. When something in our operating model feels off, his books are where I look first.
Ethan writes the most useful plain-language guidance I've found on working with AI. Co-Intelligence and the One Useful Thing newsletter shaped how I introduce these tools at work, hands-on, with a person staying accountable for the result. He experiments first and writes second, and that order is why I trust him.