Sporting goods
goba.life
goba.life is the multi-brand Shopify platform I own at goba, running across four markets with separate regional instances, NetSuite integration through Celigo, a Bloomreach CDP and AI-assisted customer care.
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Topic
AI
How I put AI to work inside a real e-commerce business, where agents draft the work and humans approve it.
Work
Writing
Agents propose, humans approve
Notes from partway through building a hybrid team, where agents draft Shopify work and humans decide what ships.
Library
podcast
Lex Fridman Podcast
Very long conversations with researchers, founders and other curious people, a lot of them about AI.
book
Co-Intelligence
The most level-headed book I've found on working with AI day to day. Mollick says to invite the model into the work and judge the result like a manager would, which is pretty much how my team runs now.
People
Ethan writes the most useful plain-language guidance I've found on working with AI. Co-Intelligence and the One Useful Thing newsletter shaped how I introduce these tools at work, hands-on, with a person staying accountable for the result. He experiments first and writes second, and that order is why I trust him.