The long version.

Experience

1. Feb 2024 – Present

   Director, Business Applications

   goba Sports Group

   • Own enterprise architecture across Shopify Plus, NetSuite, and Celigo, with a seven-figure budget and distributed teams across North America, Europe, and ANZ.
   • Operate goba.life, a multi-brand Shopify platform serving four markets, with regional instances, NetSuite integration via Celigo, Bloomreach CDP, and AI-assisted customer care.
   • Run a hybrid operating model of agents and humans. Agents draft Shopify work, route marketing requests, and stage QA for human review.
   • Cut marketing request turnaround from 9 days to 3, so campaigns go idea-to-implementation in days instead of weeks.
2. Mar 2021 – Jan 2024

   Senior Product Manager

   goba Sports Group

   • Made the headless-to-native Shopify Plus call that saves six figures annually.
   • Launched Dealer Hub, a Shopify Plus wholesale channel, onboarding 20+ dealers that account for the majority of Springfree's US revenue.
   • Shipped a 3D custom trampoline builder with real-time NetSuite inventory; custom builds reached 20% of e-commerce sales.
   • Took spare parts from phone-only to self-serve in all four markets, cutting parts-related support calls by more than 70%.
3. Oct 2017 – Feb 2021

   Web Manager

   goba Sports Group

   • Led the SuiteCommerce-to-Shopify migration that lifted page speed 83% and conversion 46%.
   • Led the Drupal 9 and Gatsby redesign across six countries. Site load improved 34% and time-to-interaction got 7x faster.
   • The redesign carried a record Q4, up 24% across core markets.
   • In 2020 the re-platformed stack handled a record holiday season, with BFCM up to 146% over the prior Q4.
4. Mar 2016 – Sep 2017

   Senior UI/UX Developer

   Springfree Trampoline

   • Checkout optimization cut drop-offs by 8%.
   • NetSuite forms automation saved the customer care team 55+ hours a week.
5. Nov 2012 – Feb 2016

   Frontend Web Developer

   Springfree Trampoline

   • Built 70+ campaign landing pages that drew 250k+ visitors.
   • Mobile-responsive templates improved mobile bounce rate 17%.
   • Produced newsletters for a 200,000+ global subscriber base.

Skills