AI collapses the gap between having ideas and shipping them

I’ve spent most of my adult professional career on a Mac. It’s where I learned my craft, where I’ve done my best work, and, if I’m honest, where I’ve accumulated a couple decades’ worth of ideas I never shipped. Sketches in notes apps. Half-built prototypes. Domain names bought on a Friday night and quietly renewed every year since.

The Itch

The reason was never a shortage of ideas or ambition. It was the tension every working parent with a career knows intimately: work, family, and side projects are three things fighting over two slots. The side project always lost, and it was right that it lost. But it never stopped mattering. The itch to build something of my own and put it in front of people has been there the whole time.

The Leverage

AI changed the math. Not as a gimmick, and not as a replacement for craft. As leverage. The hours I can carve out are finally enough hours, because I’m no longer spending them on the parts of building that are pure friction. An idea can go from a note to a working thing in an evening. Steve Jobs called the computer a bicycle for the mind. This feels like the next gear on that bicycle: the distance you can cover in the same effort just multiplied.

Real artists don't hang on to their creations. Real artists ship.

You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to try and sell it.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

Most people make the mistake of thinking design is what it looks like. … It's not just what it looks like and feels like. Design is how it works.

Your time is limited, so don't waste it living someone else's life.

Stay hungry. Stay foolish.

Computers are like a bicycle for our minds.

Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product.

Give a good idea to a mediocre team, and they will screw it up. Give a mediocre idea to a great team, and they will either fix it or come up with something better.

Early on, all of our movies suck.

The art challenges the technology, and the technology inspires the art.

The way to get started is to quit talking and begin doing.

The Ambition

This site is the first project of many. I’m genuinely pumped to start building, and I have a backlog that’s been waiting years for this moment: ideas across platforms and e-commerce, email infrastructure and email clients, knowledge management applications, tools for curating and collaborating on work. Some of these will be small and personal. Some, I hope, will find real customers.

And there’s a second thread running underneath all of it. By day I’m a Director at a SMB, and the question I keep peeling back layers on is this: how do you lead an agentic-native team of developers, engineers, designers, and product people, all working alongside AI agents, to build truly visionary things? The tooling is changing fast, but the leadership question is the deeper one. What does a team look like when execution gets cheap and taste, judgment, and vision become the scarce inputs? I intend to find out in public, by building.

So that’s the plan. Build. Ship. Write about what I learn. If the people who are crazy enough to think they can change the world are the ones who do, the least I can do is start shipping.